World Directory of Marketing Information Sources 2nd Edition

The previous edition of this directory was thoroughly reviewed at RR96/478. It is “designed to be a one‐stop summary of the key business research organisations which exist for those companies or individuals operating (or wanting to operate) in 75 countries of the world”. The whole work has been fully revised, and many entries expanded. A new section covers business directories by country as well as an inevitable and welcome expansion of Website and email addresses.

The information presented is carefully selected for its purpose, with reference to other Euromonitor publications for those seeking broader or more comprehensive detail. It covers...