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Following the lines of the Journal of Pharmaceutical Marketing Policy that I have recently reviewed, this new journal is to be published as both a journal and as a series of books. The first is “Innovations in practice theory and research”. The next two are “Nutrient use in crop production” and “Alternative weed management”. As usual the target market is between the research literature and the popular. I was able to briefly discuss this issue with Dr Michael Dennett, Reader in Agricultural Botany at Reading University, the department where I was a student some years ago. All but one of...

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