European Marketing Data and Statistics 1999 34th edition

We last looked at these titles a year ago (RR 98/122) and as usual found very much in their favour. Their collection and presentation of a mass of international data is a model for information work, fashionably as a supposedly new idea but really our task always: finding relevant data or information, compiling it consistently and intelligibly, and presenting it clearly so as to allow for cross‐checking or comparison. That is the answer to information overload: finding the right amount of the right information for each user at the right time. Ranganathan spelled it out for us many years...