Major Marketing Campaigns Annual 1998

Good marketing is able to make us forget that someone is trying to sell us something. It casts a persuasive spell with an indelible image, a cleverly worded catchphrase or a jingle that you can’t seem to get out of your head. Whether you like adverts or find them annoying, advertising agencies are constantly striving to be increasingly creative in order to surprise, defy or engage us, the consumer. This first edition of the Major Marketing Campaigns Annual profiles 100 of the most notable advertising and marketing initiatives of 1997.

The campaigns covered by this annual have all taken place...