KnowThis.com’s Marketing Virtual Library states its goal as providing objective resources for academics, students, and professionals in marketing‐related areas. The Web site provides over 1,000 evaluated links to sites relating to marketing research, advertising, sales management, and e‐commerce as well as jobs, publications, conferences, and education in the marketing profession. The virtual library is organized into ten categories: advertising and promotion, customer relationship management, education, general resources, groups and meetings, Internet marketing and e‐commerce, market research, marketing jobs and careers, publications, and sales management. Each category is further divided into various subtopics. Below these categories is a section for special...
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1 January 2002
Book Review|
January 01 2002
KnowThis.com: Marketing Virtual Library
Paul
Christ
. KnowThis.com: Marketing Virtual Library
. 1998‐present
. Gratis Last visited: September 2001
Mary Tao
Mary Tao
Librarian, Social Science Library, Yale University, New Haven, Connecticut
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Publisher: Emerald Publishing
Online ISSN: 1758-7697
Print ISSN: 0950-4125
© MCB UP Limited
2002
Licensed reuse rights only.
Reference Reviews (2002) 16 (1): 20–21.
Citation
Tao M (2002), "KnowThis.com: Marketing Virtual Library". Reference Reviews, Vol. 16 No. 1 pp. 20–21, doi: https://doi.org/10.1108/rr.2002.16.1.20.19
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