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The number of share dealing services appearing on the world wide Web is growing. Many have introduced innovative pricing structures injecting a strong competitive edge to their enterprises. The appeal for the traveller on the Clapham omnibus is undoubtedly the flat rate charged per share transaction. This simple and transparent pricing, coupled with 24 hour access to the sites (although the markets themselves are obviously closed), has demystified part of the stockbroker’s profession. The spin‐off from what is known as e‐trading is the vast amount of information being generated about the stock markets. With many newcomers to the traded options...

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