Encyclopedia of Survey Research Methods

The purpose of this Encyclopedia is to provide detailed information about the methods that are used “to conduct reliable and valid surveys” (p.xxxv) especially for those persons whose knowledge of quantitative research survey methods is minimal. There are more than 640 entries provided by over 320 individual contributors. The editor, Paul Lavrakas, is an independent consultant and former chief research methodologist for the Nielsen Company.

Entries in the encyclopedia are in roughly nine major categories – ethics; measurement; non‐response; operations; political and election polling; public opinion; sampling, coverage, and weighting; the survey industry; and survey statistics (p. xxxviii). Each entry...