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Purpose
Twitter is an important communication tool with college students. This article aims to emphasize that, while Twitter is useful for sharing information about the library, more can be learned from using it as a digital listening post.
Design/methodology/approach
This is an essay style viewpoint.
Findings
The paper reveals that Twitter is an important vehicle for disseminating information about a library to its community and as a means for maintaining good customer service.
Originality/value
The paper provides useful information on an important communication tool for libraries.
© Emerald Group Publishing Limited
2012
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