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Journal Articles

The impact of brand familiarity, customer brand engagement and self-identification on word-of-mouth

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Anitha Acharya
Journal: South Asian Journal of Business Studies
South Asian Journal of Business Studies (2021) 10 (1): 29–48.
https://doi.org/10.1108/SAJBS-07-2019-0126
Published: 19 May 2020
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Journal Articles

Mediating role of innovativeness between risk taking and performance in Indian universities: Impact of this nexus on brand image

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Manish Gupta, Anitha Acharya
Journal: South Asian Journal of Business Studies
South Asian Journal of Business Studies (2018) 7 (1): 22–40.
https://doi.org/10.1108/SAJBS-09-2016-0080
Published: 05 March 2018
View article titled, Mediating role of innovativeness between risk taking and performance in Indian universities: Impact of this nexus on brand image
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