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Journal Articles

Cool perspectives, Indian cool and branding

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Ekta Duggal, Harsh V. Verma
Journal: South Asian Journal of Business Studies
South Asian Journal of Business Studies (2019) 8 (2): 130–145.
https://doi.org/10.1108/SAJBS-07-2018-0083
Published: 09 May 2019
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Journal Articles

Retail service quality in India: construct exploration and measure development

Available to Purchase
Harsh V Verma, Ekta Duggal
Journal: South Asian Journal of Business Studies
South Asian Journal of Global Business Research (2015) 4 (1): 129–148.
https://doi.org/10.1108/SAJGBR-10-2013-0075
Published: 02 March 2015
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