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Journal Articles

Does uniqueness of India’s consumption context guide luxury motivations? An interpretive enquiry

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Richa Agrawal, Varuna Newatiya
Journal: South Asian Journal of Business Studies
South Asian Journal of Business Studies (2025) 14 (4): 519–538.
https://doi.org/10.1108/SAJBS-10-2024-0410
Published: 06 June 2025
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