Keywords: Buying intention
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Journal Articles
South Asian Journal of Business Studies (2018) 7 (3): 265–286.
Published: 20 September 2018
... to analyse the data. Findings The results show that products’ labelled information and the sensory perceptions increase the buying intention of both ultra-high temperature treated fresh milk (UFM) and pasteurised fresh milk (PFM). The sensory perceptions of PFM can mediate the relationship between...

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