...Sonia Kataria; Vinod Saini Purpose The purpose of this paper is to explore the inter-relationship of dimensions for consumer-based brand equity and brand loyalty with customer satisfaction as a mediator for oral care segment with special reference to Delhi and connecting areas. Design...

...Mukaram Ali Khan; Syed Sohaib Zubair; Maria Malik Purpose The purpose of this paper is to examine e-service quality (E-SQ) of online shopping in Pakistan using “E-S-QUAL scale.” Moreover, in this study, the relationship of E-SQ with e-customer satisfaction (E-CS) and e-customer loyalty (E-CL) has...

...Mahafuz Mannan; Md. Fazla Mohiuddin; Nusrat Chowdhury; Priodorshine Sarker Purpose The purpose of this paper is to link customer satisfaction, switching intentions, perceived switching costs, and perceived alternative attractiveness in the context of the Bangladeshi mobile telecommunications...

...., 2009 ; Kirca et al., 2011 ; Lin, 2012). Many scholars have argued that customer satisfaction and happiness can be critical to creating brand loyalty that can offer stability in uncertain markets (Gonçalves, 1998 ; Ellis, 2006 ; Palmatier et al., 2007 ; Zhou et al., 2008...