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Keywords: Interpretivism
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Journal Articles
South Asian Journal of Business Studies (2025) 14 (4): 519–538.
Published: 06 June 2025
... Limited Licensed re-use rights only Consumption context Motivation Interpretivism Luxury Emerging markets Consumers’ explication of meanings attached to consumption are neither intrinsic to what is being consumed nor constant among individuals and groups (Allen et al., 2018...
