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Keywords: Labelled information
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Journal Articles
South Asian Journal of Business Studies (2018) 7 (3): 265–286.
Published: 20 September 2018
...Mohammed Ziaul Hoque; Jinghua Xie; Suraiya Nazneen Purpose The purpose of this paper is to examine the influences of consumer perceptions of labelled information and sensory attributes on consumers’ intention to buy fresh milk. Design/methodology/approach An experiment was conducted on 117...
