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Keywords: Luxury
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Journal Articles
Does uniqueness of India’s consumption context guide luxury motivations? An interpretive enquiry
Available to Purchase
South Asian Journal of Business Studies (2025) 14 (4): 519–538.
Published: 06 June 2025
...Richa Agrawal; Varuna Newatiya Purpose Consumption, like other social phenomena, is difficult to extract from its context and must be deciphered and decoded within it. An interpretive inquiry is hence made to understand luxury consumption motivations within the context of marketplace – India...
