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Keywords: Retailing
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Journal Articles
Retail service quality in India: construct exploration and measure development
Available to Purchase
South Asian Journal of Global Business Research (2015) 4 (1): 129–148.
Published: 02 March 2015
...Harsh V Verma; Ekta Duggal Purpose – Service quality is a perceptual construct that is likely to differ across industries, customer segments and markets. The purpose of this paper is to explore the construct of retail service quality in the Indian context, and identifies quality components...
