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Keywords: Cashless society
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Journal Articles
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2025) 6 (2): 104–120.
Published: 07 November 2025
...Sanjida Sumaya; Abdullah Al Masud; Md. Alamgir Hossain; Md. Motaher Hossain Purpose This study extends the technology acceptance model (TAM) to identify factors impacting the ongoing use of electronic payment (e-payment) systems in Bangladesh in order to create a cashless society. Design...
