Earlycite

Research Article July 21 2026
Understanding tourists’ ecological protection intentions in intangible cultural heritage tourism: an extended TPB approach from Sri Lanka
Ishani Tanuja; Minusha Weerakkody
South Asian Journal of Marketing (2026) https://doi.org/10.1108/SAJM-02-2026-0014
View articletitled, Understanding tourists’ ecological protection intentions in intangible cultural heritage tourism: an extended TPB approach from Sri Lanka
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Research Article July 16 2026
Gadget promotion and peer pressure: health and psychological impact of gadget usage among young generation
Sara Sarwari; Tanvir Ahmed Minar
South Asian Journal of Marketing (2026) https://doi.org/10.1108/SAJM-11-2025-0061
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Research Article June 3 2026
The role of electronic word of mouth in social media influencer marketing and purchase intention in the tourism industry
Lahiru Fernando; Asanga Ranasinghe; Panawannage Bhagya Dewmini Fernando
South Asian Journal of Marketing (2026) https://doi.org/10.1108/SAJM-07-2025-0032
View articletitled, The role of electronic word of mouth in social media influencer marketing and purchase intention in the tourism industry
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