About South Asian Journal of Marketing
Aims and scope
Being the official Journal of the Sri Lanka Institute of Marketing, the South Asian Journal of Marketing (SAJM) aims to be a double-anonymous peer reviewed Journal with South Asian, as well as international, reputation for publishing pioneering and innovative contributions. The SAJM carefully concerns itself with all aspects of marketing practices and theory in the South Asian context: Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka. The intellectual contributions of the Journal aim at enhancing the existing knowledge of marketing management, while simultaneously subjecting research that takes marketing management and the managerial agenda of marketing thought as an object of intellectual scrutiny. Hence, the SAJM aims to be one of the most sought-after marketing and consumer research entity welcoming contributions from the entire spectrum.
SAJM aims to cater to a wide and intellectually advanced audience and hence expects all contributions to the Journal to be of rigorous intellectual clarity, with well-researched literature and easily understood by a wide audience.
We invite submissions in core areas of marketing, shared below:
- Marketing Management
- Consumer behavior
- Technology and digital marketing
- Marketing and Society
- Services Marketing
- Sales management and retailing
- B to B and Network Marketing
- Sustainability Marketing
- Brand management
- International / Global Marketing
- Industrial Marketing
- Advertising and IMC
