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Keywords: Discriminant analysis
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Journal Articles
Discriminant analysis application to understand the usage of digital channels while buying a car
Open Access
Journal:
South Asian Journal of Marketing
South Asian Journal of Marketing (2021) 2 (1): 51–71.
Published: 31 May 2021
... publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Digital marketing Indian car market Digital channels Discriminant analysis Always connected customers are ushering the paradigm changes in the marketers' strategies...
