Issues

European Academy of Management 2015 conference: Managing Sport SIG special issue. Guest Editors: Mathieu Winand, Harald Dolles

Editorial

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The impact of brand associations on brand loyalty in the football industry: A comparison of fans from developed and emerging football markets

Daniel Maderer; Dirk Holtbruegge; Rachel Woodland
View articletitled, The impact of brand associations on brand loyalty in the football industry<span class="subtitle-colon">: </span><span class="subtitle">A comparison of fans from developed and emerging football markets</span>
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Sport-related branded entertainment: the Red Bull phenomenon

Reinhard E. Kunz; Franziska Elsässer; James Santomier
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Psychosocial benefits from participating in an adventure expedition race

Reidar J. Mykletun; Laura Mazza
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How industry competition ruined windsurfing

Stuart Thomas; Jason Potts
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Professional football clubs retail branding strategies

Adam Szymoszowskyj; Mathieu Winand; Dimitrios Kolyperas; Leigh Sparks
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