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Journal Articles

Online consumer reviews of a sport product: an alternative path to understanding brand associations

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Antonio S. Williams, Yoon Heo, Jun Woo Choi, Zack P. Pedersen, Kevin K. Byon
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2023) 13 (5): 530–547.
https://doi.org/10.1108/SBM-07-2022-0063
Published: 27 July 2023
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Journal Articles

Managing celebrity via impression management on social network sites: An exploratory study of NBA celebrity athletes

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Kwame J.A. Agyemang, Antonio S. Williams
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2016) 6 (4): 440–459.
https://doi.org/10.1108/SBM-07-2015-0021
Published: 12 September 2016
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