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Dimitra Papadimitriou
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Journal Articles

The brand personality of professional football teams: A refined model based on the Greek professional football league

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Dimitra Papadimitriou, Kyriaki Kaplanidou, Kostas Alexandris, Nikos Theodorakis
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2019) 9 (5): 443–459.
https://doi.org/10.1108/SBM-03-2018-0021
Published: 16 July 2019
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Journal Articles

Building a sponsor’s equity through brand personality: perceptions of fans and rivals

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Charitomeni Tsordia, Dimitra Papadimitriou, Artemisia Apostolopoulou
Journal: Sport, Business and Management
Sport, Business and Management: An International Journal (2018) 8 (5): 454–468.
https://doi.org/10.1108/SBM-09-2017-0050
Published: 11 April 2018
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