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Kyu-soo Chung
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Journal Articles
The dynamics of cause-related marketing platform and interactivity on college sport fans' donations
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2020) 10 (2): 227–241.
Published: 14 April 2020
Journal Articles
Korean MLB players: the effects of motives and identification on fan loyalty
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2019) 9 (3): 239–254.
Published: 04 June 2019
