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Aligning governance, brand governance and social media strategies for improved organizational performance: a qualitative comparative analysis of national sport organizations

Arthur Lefebvre, Milena M. Parent, Marijke Taks, Michael L. Naraine, Benoit Séguin, Russell Hoye

Sport, Business and Management: An International Journal (2024) 14 (1): 19–37.

https://doi.org/10.1108/SBM-03-2023-0031

Published: 14 September 2023

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