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Keywords: Asian sport markets
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Journal Articles
Korean MLB players: the effects of motives and identification on fan loyalty
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2019) 9 (3): 239–254.
Published: 04 June 2019
... © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Loyalty Motivation Team identification Asian sport markets Player identification Sport consumers The popularity of baseball has increased in recent years, especially on the international...
