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Keywords: Cause-related marketing
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Journal Articles
The dynamics of cause-related marketing platform and interactivity on college sport fans' donations
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2020) 10 (2): 227–241.
Published: 14 April 2020
... intention. For collegiate athletic administrators designing a cause-related marketing campaign, this study provides practical information on how to use social media in delivering fan-oriented activities. Communication platform Communication interactivity Social media Cause-related marketing College...
Journal Articles
Title sponsorship of cause-related sport events
Available to PurchaseNorm O’Reilly, Sameer Deshpande, Guy Faulkner, Amy Latimer, Allana Leblanc, Ryan E. Rhodes, Mark Tremblay, Melissa Werman
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2019) 9 (2): 185–200.
Published: 02 May 2019
... Limited 2019 Emerald Publishing Limited Licensed re-use rights only Canada Cause-related marketing Event management Sponsorship Not-for-profit Corporate sponsorship of any property has increased globally year over year for more than two decades (IEG, 2016), with similar growth reported...
