Keywords: Cause-related marketing
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Journal Articles
Sport, Business and Management: An International Journal (2020) 10 (2): 227–241.
Published: 14 April 2020
... intention. For collegiate athletic administrators designing a cause-related marketing campaign, this study provides practical information on how to use social media in delivering fan-oriented activities. Kyu-soo Chung can be contacted at: kchung2@kennesaw.edu 18 08 2019 30 10 2019...
Journal Articles
Sport, Business and Management: An International Journal (2019) 9 (2): 185–200.
Published: 02 May 2019
... (Sports Day, 2016). Norm O’Reilly can be contacted at: noreilly@uoguelph.ca 25 04 2018 06 08 2018 22 08 2018 26 08 2018 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Canada Cause-related marketing Event...

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