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Keywords: College athletics
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Journal Articles
Stakeholder status in the identification, prioritization and management of college athletic donors
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2021) 11 (4): 451–471.
Published: 11 May 2021
...Matt R. Huml; Alicia M. Cintron Purpose The purpose of this study is to examine how athletic fundraising managers perceive status and seek to use status to identify, prioritize and manage stakeholders within college athletics. Design/methodology/approach To test this purpose, the researchers...
Journal Articles
The dynamics of cause-related marketing platform and interactivity on college sport fans' donations
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2020) 10 (2): 227–241.
Published: 14 April 2020
...Geumchan Hwang; Kyu-soo Chung Purpose This study aims to examine how sport fans' intention to donate to college athletics differs by the type of communication and by the interactivity of communication when a college athletic department uses a social cause for marketing. Design/methodology...
Journal Articles
Investigating organizational core values in NCAA athletic departments
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2015) 5 (1): 50–64.
Published: 09 March 2015
... greatly enhance internal efficiency and external support. Organizational culture Organizational behaviour College athletics Core values NCAA In today’s increasingly competitive intercollegiate environment, National Collegiate Athletic Association (NCAA) athletic departments in the USA...
