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Keywords: Communication interactivity
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2020) 10 (2): 227–241.
Published: 14 April 2020
... effectively design and leverage their online communication on CRM and adjust their donation-seeking strategies accordingly. Communication platform Communication interactivity Social media Cause-related marketing College athletics Donation intention Social media refers to online-based...
