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Keywords: Communication platform
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Journal Articles
The dynamics of cause-related marketing platform and interactivity on college sport fans' donations
Available to Purchase
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2020) 10 (2): 227–241.
Published: 14 April 2020
... intention. For collegiate athletic administrators designing a cause-related marketing campaign, this study provides practical information on how to use social media in delivering fan-oriented activities. Communication platform Communication interactivity Social media Cause-related marketing College...
