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Keywords: Communication platform
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2020) 10 (2): 227–241.
Published: 14 April 2020
... benefits enjoyed by both the organizations and the public. According to Grunig (2009) , the communication platform of social media is characterized by two-way and symmetrical features. A number of studies have found that a two-way and symmetrical communication is more likely to convey information...
