Keywords: Correspondence analysis
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Journal Articles
Sport, Business and Management: An International Journal (2023) 13 (5): 530–547.
Published: 27 July 2023
... and categorized into 13 brand association dimensions derived from previous literature. Reviews were further categorized into three valence types (i.e. positive, negative and neutral) via a correspondence analysis. Findings A correspondence analysis revealed that positive product reviews were highly linked...

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