...Wonjun Choi; Wooyoung (William) Jang; Min Jung Kim; Sophia D. Min; Kevin K. Byon Purpose This study aimed to examine the effects of (1) esports motivations (i.e. social, immersion, and achievement) and (2) participation frequency in esports competitions and gaming communities on two self-efficacy...

...Tapish Panwar Purpose The emergence of e-sports as a major sporting category has led to a rise in global research on player motivation. The existing studies point a market-based skewness accentuated by demographic variation warranting market-specific research. This study attempts to address...

... and virtual marathon participants. Findings Findings reveal that (1) challenge, enjoyment, mastery, socialization, status, weight, health and fitness, as well as mental wellbeing serve as key motivators driving customer engagement in participant sports, and that (2) engagement during participation...

...Mathieu Winand; Euan Bell; Géraldine Zeimers Purpose The present study aims to analyse sport entrepreneurs' passions and motivations to start a sport business. It answers calls from the literature to investigate sector-specific entrepreneurship ventures and expand the scope of sport...

...Kyu-soo Chung; Christopher Brown; Jennifer Willett Purpose The purpose of this paper is to examine the factors that motivate Korean baseball fans to support Korean Major League Baseball (MLB) players and to identify the effects of the motivations on identification and behavioral loyalty. Design...

.... It suggests researchers to take into account various factors of consumer behaviour (e.g. motivation) which are unique to sport and fitness services. Also, managers of fitness facilities need to revisit their tools for capturing customers’ perceptions and to update the areas included in customer satisfaction...

... – A cross-sectional design was used, applying a questionnaire that was developed and distributed to the cycling events volunteers both in hard copies and as online format by QuestBack. Findings – The volunteers were motivated by egoistic, altruistic, connection to the sport, and external factors...

...Beth A. Cianfrone; James J. Zhang; Yong Jae Ko Purpose The purpose of this paper is to modify and extend the Sport Video Game Motivation Scale (SVGMS). Design/methodology/approach The original scale included seven factors (Competition, Diversion, Enjoyment, Fantasy, Interest with Sport, Social...