... on Twitter posts recording over two million user impressions from the official account managed by the International Olympic Committee for India during the Tokyo Olympic Games 2020. A multivariate Poisson model using the Bayesian approach was used for analyzing data. Findings This study found that fan...

... and accessible for future host societies. Originality/value At the end, some trends for the future of the Olympic Games are also presented in order to guide future studies in the area, as well as help the future host cities and their companies in planning their investments. © Emerald Publishing Limited...

... change over time. This study examines citizens' social impact perceptions of the 2016 Rio Olympic Games before and after the event. Design/methodology/approach Data were collected amongst local residents of Rio de Janeiro pre- and post-event (n = 256). A confirmatory factor analysis (CFA...

... to enhance brand equity. This study aimed to examine the influence of consumers’ involvement, emotions, and attitude toward Beijing Olympic Games on the branding effects of the event. Design/methodology/approach Participants (N=556) were university students in China who had watched at least some...

... Emerald Group Publishing Limited 2011 Capacity building Gap analysis Olympic sport organizations Planning Olympic Games Pacific Region Olympic sport organisations are those organisations working within Olympic sport (the 35 sports of the Summer and Winter Games and the 29 sports...

... as follows: © Emerald Group Publishing Limited 2011 Sponsorship Olympic Games Transformational leadership Brands General Electric (GE) is a diversified US‐based global infrastructure, energy, transportation, finance, and media company, the parent of NBC Universal/NBC Sports...