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Keywords: Online consumer review
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Journal Articles
Journal:
Sport, Business and Management
Sport, Business and Management: An International Journal (2023) 13 (5): 530–547.
Published: 27 July 2023
.... The findings of this study underline the credibility of assessing brand associations from the consumers’ experience, through online consumer reviews. Originality/value The findings of the current investigation contribute to existing knowledge by examining consumer-based brand equity (CBBE) in an online...
