...Alfredo David Varea-Calero; Francisco Rejón-Guardia; José M. Ramírez-Hurtado; Juan M. Berbel-Pineda Purpose This study aims to provide a comprehensive bibliometric analysis of sports sponsorship research over the last 3 decades (1993–2024). By mapping the intellectual landscape of this field...

... adds to the knowledge corpus of this field. Konstantinos Koronios can be contacted at: koronios@uop.gr 07 05 2023 23 07 2023 09 10 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Sport sponsorship Covid-19 Spectators...

...Konstantinos Koronios; Lazaros Ntasis; Panagiotis Dimitropoulos; Anna Gerke Purpose The purpose of this research is to develop a more precise evaluation of sport sponsorship efficiency in participant-based sport, by investigating the specific aspects of participants' attitude and behavior toward...

... such as exposure (Tripodi, 2001). © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Sport sponsorship Sponsorship network Network effect Relationship Sponsor satisfaction Renewing sponsorship Since 2008, the global sponsor market in sports has...

...Konstantinos Koronios; Lazaros Ntasis; Panagiotis Dimitropoulos; Vanessa Ratten Purpose The scope of this study was to underline the specific aspects of positive consumer attitude and behavior related to sports sponsorship. In more detail, the purpose of this study was to establish a comprehensive...

... streams (Keller, 2001) and for shaping the perceptions of sport consumers in regards to purchase intention, brand loyalty, and purchase intentions in professional sport teams (Bauer et al., 2005). As the sport sponsorship research evolves, a number of studies have focused on delineating...

... levels of animated sponsorship signage in a tennis event context. It is the first study that demonstrates the impact of animation intensity to improve sponsorship communication at televised sporting events. Eye-tracking Sport sponsorship Animation intensity Signage animation Viewer attention...

... be contacted at: gerd.nufer@reutlingen-university.de © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Sport sponsorship Olympics Sporting events Ambush marketing Event marketing Football World Cup For many companies, it is major...

... and Zhang, 2013 ; Meenaghan, 2013 ; Close and Lacey, 2013 ; Filis and Spais, 2012), the mechanism in which sport sponsorship affects consumer behavior and elicits positive responses is not fully discovered yet. This study aims to contribute to our understanding of how sponsorship elicits positive...

...Dr Mathieu Winand and Professor Harald Dolles; Margaret A. Johnston; Luc R. Bourgeois Purpose – The purpose of this paper is to examine perceptual and behavioural components of the third-person effect for sport sponsorship marketing communications by legalised gambling companies. Specifically...

... sponsorship governance. These findings, while focused on a single case study, have implications for research in the field of sponsorship and to the area of business-to-business relationships more broadly. As the sport sponsorship industry has grown significantly over the past three decades, the size...