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Journal Articles
Sport, Business and Management: An International Journal (2025) 15 (5): 531–548.
Published: 20 August 2025
... regional fans’ team identification, sports fan’s sense of community (SFSC) and their fan behaviors based on their proximity to the professional baseball team’s venue. Originality/value While studies have been done to analyze the impact of proximity on sport fans’ various outcomes, this study’s...
Journal Articles
Sport, Business and Management: An International Journal (2024) 14 (4): 557–577.
Published: 01 July 2024
...Joliss Helen George; V.K. Ranjith Purpose Drawing upon the Social Identity Theory, this research aims to investigate the effectiveness of Qatar’s soft power sponsorships among the Indian Premier League (IPL) fans in India. We explore the relationship between team identification, team-sponsor fit...
Journal Articles
Journal Articles
Journal Articles
Sport, Business and Management: An International Journal (2019) 9 (3): 239–254.
Published: 04 June 2019
..., the mediating effect of player identification is set to the relation between the three motivations and behavioral loyalty. The moderating effect of team identification is also set to the relation between player identification and behavioral loyalty. Collected data (n=294) were first analyzed via...
Journal Articles
Sport, Business and Management: An International Journal (2017) 7 (3): 276–292.
Published: 10 July 2017
... publicity concerning the team, team identification would impact the transaction function (buyers vs sellers) on price values for tickets to a future event. Findings Findings revealed an interaction effect of emotions and team identification on the endowment effect to the extent that bargaining gaps...
Journal Articles
Sport, Business and Management: An International Journal (2015) 5 (3): 199–217.
Published: 13 July 2015
...Matthew D. Meng; Constantino Stavros; Kate Westberg Purpose – The ubiquity of social media provides sport organizations with opportunities to communicate with fans and as a result, potentially strengthen team identification. The purpose of this paper is to contribute to emerging research...

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