... regional fans’ team identification, sports fan’s sense of community (SFSC) and their fan behaviors based on their proximity to the professional baseball team’s venue. Originality/value While studies have been done to analyze the impact of proximity on sport fans’ various outcomes, this study’s...

...Joliss Helen George; V.K. Ranjith Purpose Drawing upon the Social Identity Theory, this research aims to investigate the effectiveness of Qatar’s soft power sponsorships among the Indian Premier League (IPL) fans in India. We explore the relationship between team identification, team-sponsor fit...

... into the available literature on team identification. It demonstrated that team identification was associated with social identity and that social identity had an impact on sports consumption behaviors. Originality/value This study is an original study in that it is a study in which the social identity scale...

... by owners to work together (Francis and Zheng, 2010). In contrast, MLS started as a single entity, with the league controlling all teams and carefully monitoring expenses. The concept of team identification, though not measured in this study, serves as theoretical support. We do not measure team...

..., the mediating effect of player identification is set to the relation between the three motivations and behavioral loyalty. The moderating effect of team identification is also set to the relation between player identification and behavioral loyalty. Collected data (n=294) were first analyzed via...

... publicity concerning the team, team identification would impact the transaction function (buyers vs sellers) on price values for tickets to a future event. Findings Findings revealed an interaction effect of emotions and team identification on the endowment effect to the extent that bargaining gaps...

...Matthew D. Meng; Constantino Stavros; Kate Westberg Purpose – The ubiquity of social media provides sport organizations with opportunities to communicate with fans and as a result, potentially strengthen team identification. The purpose of this paper is to contribute to emerging research...