... on Twitter posts recording over two million user impressions from the official account managed by the International Olympic Committee for India during the Tokyo Olympic Games 2020. A multivariate Poisson model using the Bayesian approach was used for analyzing data. Findings This study found that fan...

...Dominik Siemon; Jörn Wessels Purpose The purpose of this paper is to use Twitter data to mine personality traits of basketball players to predict their performance in the National Basketball Association (NBA). Design/methodology/approach Automated personality mining and robotic process...

...Eric MacIntosh; Gashaw Abeza; Jennifer Lee Purpose The purpose of this paper is to explore how the National Hockey League (NHL) Ottawa Senators’ Twitter activity influences (if at all) their followers’ activity online, examine whether followers’ Twitter activity level consequently influences...

...Leah Gillooly; Christos Anagnostopoulos; Simon Chadwick Purpose The purpose of this paper is to thematically categorise sports sponsorship-linked Twitter content and, by drawing on uses & gratifications theory, to map the extent to which these categories cohere with known user motivations...

...Kwame J.A. Agyemang; Antonio S. Williams Purpose Central to the celebrity creation process is mass media communication and impression management (IM) behaviors of social actors. The emergence of social network sites (SNSs) such as Twitter offers a platform for social actors to engage both...