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Purpose

– The purpose of this paper is to investigate the main reasons for social innovations to be successful in developing countries.

Design/methodology/approach

– In this paper, four famous cases of social innovation are studied and contrasted in the following dimensions: goals, means and skills/resources needed by the user.

Findings

– Exemplary social innovations do not have profit as their primary objective but emphasize social, spiritual and humanitarian goals such as minimizing suffering, empowering people and strengthening local communities.

Originality/value

– The paper shows that sensitivity to local culture and an ethos for serving the common good are preconditions of successful and lasting social innovations by business.

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