– The purpose of this paper is to show the importance of an integrative approach to CSR.
– The paper is based on the qualimetrics intervention-research methodology. It is an exploratory research project.
– The intervention-research case study shows an example where an integrative approach to CSR was made possible.
– The paper only presents an example of a company. Future research should show how the method that has been experimented to integrate CSR might be implemented.
– The paper might help company actors debate and propose an innovative approach to CSR.
– The paper provides scientific methods to better negotiate the creation of norms and standards in the field of CSR, enabling to move one step further as regards ISO 26000.
– It shows some of the conditions required to bridge the gap between CSR and financial standards.
