... that has focused on cultural symbolism and how this impacts on technology diffusion. Udechukwu Ojiako can be contacted at: udechukwu.ojiako@southampton.ac.uk © Emerald Group Publishing Limited 2011 Nigeria National cultures Agriculture Technology Symbols Diffusion...

... innovation solutions to the marketing problems of agricultural products in developing countries. Technology innovations generally fall within two broad categories. The first are technologies that result or are expected to result in market benefits, and second are those technologies that result in saving...

..., standards are unambiguous and apply across cases. Design/methodology/approach The paper is primarily theoretical and its analysis is based on conceptual content and extent analysis. For the purpose of illustration, the paper draws on the example of organic agricultural standards. Findings The author...

... in the validity of autoethnography, however, it is argued that these findings are a reflection of the wider nature of the agricultural community, immersed as it is in life and death, and that this culture is significantly different to that commonly addressed by textbooks. Practical implications This paper...