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Keywords: Airbnb
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2026) 21 (3): 468–496.
Published: 04 March 2026
.... Findings The results identify three configurations that encourage PEB intentions among users: behavioural aspects, attitudes and attributes and pro-environmental Airbnb. Specifically, this study reveals how guest attitudes, green self-identity and perceived behavioural control (individual antecedents...
