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Keywords: Analogy
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2010) 5 (3): 309–314.
Published: 05 October 2010
... cognitive convention to sustain it” (p. 46). Institutions are about systems of knowledge and this involves cognitive processes that in fact are at the foundation of the social order and institutions influence our most elementary cognitive processes through powerful and founding analogies, resulting...
