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Keywords: Banks
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2023) 18 (2): 321–344.
Published: 05 December 2022
... through customer perceived value, which makes banking customers more loyal. Design/methodology/approach Using a randomised sample of 261 respondents from the Northern Province of Sri Lanka, this study empirically investigates the role of CSR in enhancing customer value and loyalty. The collected data...
