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Keywords: BoP
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2019) 14 (1): 112–127.
Published: 31 July 2018
... The method consists of a single case study on a partnership involving a large MNC and a small NGO, in the delivery of lighting and cooking devices to BoP (bottom of the pyramid) populations. Findings Thanks to economic compromises and structural arrangements, both partners succeed to take advantage...
