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Keywords: Brand trust
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2023) 18 (2): 197–218.
Published: 24 May 2022
... help campaigns gain visibility and increase awareness (Naidoo and Abratt, 2018). The literature search was based on all possible combinations of keywords such as branding, brand equity, social marketing, nonprofit marketing, emotional branding, brand equity, brand attitude and brand trust...
