Keywords: Brand trust and brand affect
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Journal Articles
Society and Business Review (2023) 18 (2): 219–243.
Published: 14 June 2022
... of brand trust and brand affect on this relationship. Design/methodology/approach A combination of descriptive and causal research has been used, for which data was collected from 582 respondents and processed using structural equation modeling to establish multivariate relationships. The PROCESS...

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