Keywords: CEOs
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Journal Articles
Society and Business Review (2014) 9 (1)
Published: 04 February 2014
...Magalie Marais Corporate social responsibility Rhetorical strategy CEOs Stakeholders Communication Social responsibility Article Type: 2013 Awards for Excellence From: Society and Business Review, Volume 9, Issue 1 The following article was selected for this year’s...
Journal Articles
Society and Business Review (2012) 7 (3): 223–243.
Published: 28 September 2012
...Magalie Marais Purpose The purpose of this paper is to explore CEO corporate social responsibility (CSR) rhetorical choices in response to stakeholder pressures. CEOs often search for legitimacy through CSR rhetoric. It contributes to maintaining or developing pragmatic, moral and cognitive...

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