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Keywords: Customer loyalty
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2023) 18 (2): 321–344.
Published: 05 December 2022
...Kajenthiran Konalingam; Achchuthan Sivapalan; Umanakenan Ratnam; Sivanenthira Sivapiragasam Purpose This study aims to investigate the complex relationship between corporate social responsibility (CSR) dimensions and customer loyalty. In particular, this study suggested an intervening process...
