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Keywords: Distribution channels
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Journal Articles
Journal:
Society and Business Review
Society and Business Review (2017) 12 (2): 152–174.
Published: 10 July 2017
...Carole Poirel; Gilles Paché Purpose This paper aims to focus on resistance strategies in distribution channels. The concept of resistance has received much attention in organization theory, but it has been rather neglected in corporate strategy. Only a few works dedicated to distribution channels...
